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List Price: $157.33
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Product Details
Publisher: Prentice Hall
Release date: January 19, 2012
Language: English
Shipping Weight: 1.6 pounds
Number of Pages: 576 pages
ISBN-10: 0130387754
ISBN-13: 978-0130387752
Amazon.com Sales Rank: 143849
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Product Description
Review "I think that the unique focus of this text on using analytical tools to help solve marketing problems is a major strength." - Florida State University reviewer "This textbook provides practice in quantitative approaches to marketing problems and focuses ...
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